Paris 2024
Industry: Sport Competition
Focus Areas: France, Olympic Games Paris 2024
Objective:
Introducing a new rebranded Paris 2024 Olympics logo—an evolution designed to better capture the essence of this prestigious event.
While the original logo had its own appeal, it somewhat resembled a modern hair salon logo rather than embodying the grandeur and excitement of the Olympic Games.
Creative Direction:
Our objective with this rebranding was to ensure that the logo truly represents the Olympic prestige, resembled excellence, and portrayed the patriotism of France.
