Client: Acumen Wealth
Industry: Financial Planning
Focus Areas: Life-Centered Financial Planning, Evidence-Based Investing
Objective:
The goal for Acumen Wealth, a financial planning company, was to establish a branding and design strategy that exuded simplicity, professionalism, and trustworthiness. This strategy was intended to be versatile enough for application on corporate stationery and other business communications.
Creative Direction:
The design needed to reflect the core values of Acumen Wealth: reliability, precision, and client-focused service. A simple yet effective visual identity was paramount to achieving this, ensuring that the branding was not only recognisable but also easy to implement across various platforms.
