Client: Mara Leisure


Industry: Fitness
Target Audience: Women and their daughters
Focus Areas: High energy fitness experience, inclusivity, empowerment

Objective:
Mara Leisure, a new gym chain, aimed to establish a brand identity that provides a unique and empowering fitness experience tailored to women and their daughters. The brand needed to embody a premium yet inclusive atmosphere without adhering to traditionally feminine design cues.

Creative Direction:
The strategy was to create a modern, stylish brand identity that appeals broadly while specifically meeting the needs of its target demographic. This required a careful balance in design to avoid overly feminine aesthetics, ensuring the environment is welcoming for all members.

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Brands we’ve worked with

UNIQ BY DESIGN OR

COMMON BY CHOICE

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