Client: Impact Training Bicester


Industry: Fitness and CrossFit Training
Focus Areas: Cutting-edge training solutions, client transformation

Objective:
Impact CrossFit aimed to overhaul its brand identity and digital presence to better reflect its evolving mission within the competitive fitness industry. The rebranding sought to highlight the gym's modern, dynamic approach to fitness and its commitment to delivering cutting-edge CrossFit training that profoundly impacts client well-being and performance.

Creative Direction:
The new branding was designed to convey energy, strength, and community—key attributes of the CrossFit ethos. The visual identity needed to resonate with both seasoned athletes and newcomers to CrossFit, emphasising accessibility and the transformative nature of their programs.

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