Client: Lottery Winners
Industry: Music and Entertainment
Focus Areas: Music
Objective:
To craft a visual identity and promotional materials that elevate The Lottery Winners’ brand, helping them stand out in the competitive music industry while fostering deeper connections with their audience. The goal was to create a cohesive brand that reflects their playful yet authentic style, boosting their visibility across all channels – from social media to live performances.
Creative Direction:
The creative direction for The Lottery Winners focused on merging a retro, indie aesthetic with modern design elements to mirror the band's eclectic sound and charismatic personality. Bold typography, vintage-inspired color palettes, and playful illustrations were utilized to capture the energetic and joyful vibe of the band. This design approach extended across album covers, tour posters, and social media assets, giving the band a fresh and recognizable visual presence.
